RENAISSANCE AWARD WINNERS

Congratulations to the 2008 Renaissance Award Winners

DIVISION 1 - COMMUNICATION MANAGEMENT

The Communication Management division recognizes excellence in strategic communication programs, projects or campaigns defined by a communication strategy. Winners in this category demonstrated how their project applied a full range of planning and management skills, including research, analysis, strategy, tactical implementation and evaluation. These five areas were the criteria by which the judges evaluated the entries.

Category 1
Community Relations

Award of Merit
Student PR Campaign: Promoting a Healthy Image
Madonna University
Nancy Sarpolis

Award of Honor
Panera Bread's Dough for Teachers
Franco Public Relations Group
Panera Bread of Southeast Michigan

Category 2
Employee/Member Communications

Award of Excellence
Sparrow Health System Retirement Choice Communications Campaign
Sparrow Health System
Kayla Hengesbach, Judith Stewart, and Teresa Verscheure Mercer
Lea Jokinen, Brenda McMahon, and Laura Morsch

Award of Merit
Cofinity Internal Brand Launch Campaign
Cofinity
Adriane Dilloway, Cindy Palese, and Deborah Wilson

Award of Honor
Asset Acceptance Capital Corp. - Our Mission, Vision and Values
Asset Acceptance Capital Corp.
Robert Doetsch and Mary Arraf

Category 3
Fundraising Communications

Award of Excellence
Faces of Ethiopia: ENAHPA
Berg Muirhead and Associates
Ashleigh Chatel, Diana Christensen, Georgella Muirhead, and Jacqueline Robinson
CompuArt Design

Award of Merit
The Salvation Army Asks Metro Detroiters "What's in Their Kettles?"
Franco Public Relations Group
The Salvation Army Eastern Michigan Division

Category 4
Integrated Communications

Award of Merit
Image Clarification
Brand Launch and Integrated Marketing Communications Plan
Eastern Michigan University
Theodore G. Coutilish

Award of Honor
Tobacco Free Policy Initiative
Henry Ford Health System
Rebecca Shulman

Category 7
Marketing Communications

Award of Merit
I Got Shotgun
General Motors
Christopher Barger, Natalie Johnson
Weber Shandwick
Jacquie Goetz, Tom Shea, and Chris Vary

Award of Honor
M-CARE Transition Communications
Blue Cross Blue Shield of Michigan and Blue Care Network
Catherine Vera-Burgos, Esther McLaughlin and the Corporate Communications Team

Category 8
Media Relations

Award of Excellence
America Gets "Street Smart" with Smart Road Show
Strat@comm
Kim Skeltis

Award of Merit
Stolen Vehicle Slowdown PR Launch
OnStar Communications
Weber Shandwick
Marguerite Pence

Award of Honor
Roush Propane-Powered F-150
ASG Renaissance
Brendan Prebo and Debra Salem

Category 9
Multi-Audience Communication

Award of Merit
"Proud to be Influence Free"
Vendor Communications Initiative
Henry Ford Health System
Julie Baumkel

Award of Honor
Cofinity - Internal Brand Launch Campaign
Cofinity
Adriane Dilloway, Cindy Palese, and Deborah Wilson

Category 11
Special Events - Internal or External-Budget $5000 or more)

Award of Excellence
The Deuce@ 75: Bringing It Home
The Deuce @75 Committee
PCGCampbell
Dave Boule, Bill Jamieson, Jae Margetson, and Judy Stern

Award of Merit
2007 AutoCom Tech Crawl
AutoCom Associates
Marty Habalewsky

Award of Honor
Oakland University's 50th Anniversary Celebration
Oakland University
Debra Lashbrook, Laura Mutz, and Dawn Pauli

2008 President's Award

Sparrow Health System Retirement Choice Communications Campaign
Sparrow Health System
Kayla Hengesbach, Judith Stewart, and Teresa Verscheure Mercer
Lea Jokinen, Brenda McMahon, and Laura Morsch

DIVISION 2 - COMMUNICATION SKILLS

The Communication Skills division recognizes excellence in technical skills such as editing, writing and design of communication products such as publications, advertorials, Web sites, and newsletters. In addition, judges also evaluated entries on creativity, measurable results and strategic alignment with their organization's business goals.

Category 13
Writing

13A
News Articles

Award of Honor
The New Chrysler: Rebirth of a Great Company
Chrysler LLC: Michael McBride
Maestro Turgeon Group

13B
Feature Writing

Award of Merit
Good Health Magazine
Blue Cross Blue Shield of Michigan
and Blue Care Network
Mary Ellen Mohn and Lisa Smigiel

Award of Honor
Genetic Testing: Generation Next Learns Knowledge is Power
Minds of Medicine Magazine
Henry Ford Health System
Zoila Brown and Maria Seyrig

13F
Sales Promotion and Marketing

Award of Merit
M-CARE Transition Pre-Enrollment Brochures
Blue Cross Blue Shield of Michigan and Blue Care Network
Catherine Vera-Burgos, Jenny Cruzen, Esther McLaughlin and the Corporate Communications Team

Category 14
Publications

14A
Newsletters/Newspapers

Award of Honor
Healthy Living
DMC Sinai-Grace Hospital
Renee Shimmel and Harper West
Skidmore
Laura Lybeer-Hilpert and Jessica Wynn

14B
Magazines

Award of Merit
Good Health Magazine
Blue Cross Blue Shield of Michigan and Blue Care Network
Paula Batchelor, Mary Ellen Mohn, Kristen Rogers, and Lisa Smigiel

Award of Honor
Sacred Heart Major Seminary - Mosaic Magazine
Sacred Heart Major Seminary
Kate Bua and Dan Gallio
JCI Design
Michelle Reska

14C
Annual Reports

Award of Merit
DaimlerChrysler Corporation Fund 2006 Annual Report
DaimlerChrysler Corporation
Maestro Turgeon Group
Kelly Callender, Phyllis Dumond, Jon Katz, and Gerry Turgeon

Award of Honor
2006-2007 Annual Report
Eastern Michigan University
Theodore G. Coutilish, Melissa Ginotti, Don Hazaert, Randy Mascharka, and Akosua Slough

14D
Special Publications

Award of Excellence
Blue Bird Propane-Powered School Bus Dealer Kit
ASG Renaissance
Brendan Prebo, Debra Salem, and Jeanette Williamson

Award of Merit
HAP HMO Member Kit
Health Alliance Plan
Karen Cashin, Denise Hardaway, Leisa ReVels, and Meribeth Tyszkiewicz

Award of Honor
Audi Lease End Remarketing Program Kit
ASG Renaissance
Brenda Prebo and Mary Davisson

Category 15
Electronic and Digital Communication

15A
Electronic Newsletters

Award of Merit
INCAT Inside
INCAT International
DJS Communications LLC
Daniel Saad, Doris Saad

Award of Honor
GM Racing E-News/E-Mail
GM Communications
Jan Thomas
G-2 Communications
Rex Greenslade, Steve Smith, Kristyn Sobier

15B
Web Sites

Award of Merit
WelcomeHomeDearborn.com Web Site
City of Dearborn
Mary Laundroche
JCI Design and JCI Group Dearborn
Margaret Blohm, Sandy Boulton, Millie Elston, Jonathan Fuhrman, Jackie McClure, and Robert Smiley

Award of Honor
AAA News and Safety Page
The Auto Club Group
Laurie Earles, Anu Gopalakrishan, and Jim Rink

15C
Intranet sites

Award of Excellence
M-CARE Transition Communications
Blue Care Network of Michigan
Catherine Vera-Burgos and Jeanette Johnson

15D: Blogs

Award of Merit
Voices of Chrysler
Chrysler LLC
Mike Ellis, Ed Garsten, Jackie Headapohl, Jordan Graham, and Allan Nahajewski

Award of Honor
Fighting Chance in the Fuel Economy Debate
Chrysler LLC.
Mike Ellis

Category 16
Audiovisual

16A
Video programs/overall productions

Award of Excellence
This Is Who We Are
Eastern Michigan University
Meghan Britton, Theodore Coutilish, Don Hazaert, Diane Lawrence, Randy Mascharka, and John Rice

Award of Honor
Under the Pentastar
Chrysler LLC.
Paul Cirenese, Mike Ellis, Ed Garsten, Jordan Graham, Pete Misiak, and Betty Newman

Best of Show - Communication Skills

Blue Bird Propane-Powered School Bus Dealer Kit
ASG Renaissance
Brendan Prebo, Debra Salem, Jeanette Williamson

DIVISION 3 - COMMUNICATION CREATIVE

The Communication Creative division recognizes excellence in overall design and visual elements perform communicative functions. Entries are judged on innovation, creativity, and effective visual communication.

Category 17
Publication Design

17A
Newsletters/Newspapers

Award of Excellence
Faurecia in the FOREfront
Maestro Turgeon Group
Phyllis Dumond, Andrea Vann, and Christina Wootton

Award of Merit
Chrysler Times
Chrysler LLC
Maestro Turgeon Group
Mary Anderson, Mike McBride, Dennis Upshur

Award of Honor
DFCU-Nest Notes
DFCU Financial
Ruthann Albus
JCI Design
Robert Smiley

17B
Magazines

Award of Excellence
Home Advantage
Quicken Loans
Steve Fawcett, Kathy Fawcett, Mark Smith, and David Witkowski
Skidmore
Guy Allen, Libby Cole, Sara Frey, Rainer Laubach, Nancy Potton and, Gary Spondike

Award of Merit
Sacred Heart Major Seminary "Mosaic" Magazine
Sacred Heart Major Seminary
Kate Bua and Dan Gallio
JCI Design
Michelle Reska

Award of Honor
Wayne State Magazine
Wayne State University Alumni Association
Sarah Freeman, Margaret Kelly, Michelle Franzen-Martin, and Marguerite Rigby

17C
Annual Reports

Award of Excellence
American Axle & Manufacturing
2007 Annual Report
American Axle & Manufacturing
Jamie Little
JCI Design
Patrick Buech, Bob Diakow, Tim Porter, and Kathy Ventittelli

Award of Merit
DaimlerChrysler Corporation Fund 2006 Annual Report
DaimlerChrysler Corporation
Maestro Turgeon Group
Kelly Callender, Phyllis Dumond, Jon Katz, and Gerry Turgeon

Award of Honor
Blue Cross Blue Shield of Michigan 2006 Annual Report
Blue Cross Blue Shield of Michigan
Doreen Saputo

17D
Brochures

Award of Excellence
DIA Collateral Brochures
Detroit Institute of Arts
Swarupa Anila, Jennifer Czajkowski, and Matt Sikora
Skidmore
Libby Cole, Sara Frey, Laura Lybeer-Hilpert, John Latin, Nancy Potton, and Gary Spondike

17E
Special Publications

Award of Excellence
To The Power of e
ePrize
Alesya Opelt
Skidmore
Laura Lybeer-Hilpert, Nancy Potton, and Gary Spondike

Award of Merit
WSU-Global Programs and Partnerships
Wayne State University
Beauford Cranford
JCI Design
Jackie Mayberry

Award of Honor
WSU - The Big Event About Little Things
Wayne State University
Julie O'Conner
JCI Design
Tim Porter

Category 18
Other Graphic Design

18A
Organizational Identity Material

Award of Excellence
22nd Annual Governor's Awards for Arts & Culture
ArtServe of Michigan
Neeta Delaney
Skidmore
Libby Cole and Tim Smith

Award of Honor
A.M. Total Being Fitness
A.M. Total Being Fitness
Anthony Moses
JCI Design
Joshua Lovell

18B
Illustrations

Award of Merit
Ford World - How Hybrids 'Hack' It
Ford World
Michael Mullen
JCI Design
Bryan Bandyk and Robert Smiley

Award of Honor
Home Advantage - Oops Characters
Quicken Loans
David Witlowski
Skidmore
Guy Allen

18C
Direct Mail/Direct Response

Award of Merit
MIOSH E.D. Campaign
Michigan Orthopedic Specialty Hospital
Annessa Carlisle
Skidmore
Sara Frey, Pete Nothstein, and Gary Spondike

Award of Honor
Westborn Direct Mail
Westborn Market
Mark Anusbigian
JCI Design
Bryan Bandyk and Jackie Mayberry

18D Non-Publication Design

Award of Excellence
Biodiesel Training Toolkit
ASG Renaissance
Brendan Prebo, Jennifer Weaver, and Jeanette Williamson

Award of Honor
DMC HVSH Flower Project
DMC Huron Valley-Sinai Hospital
Leslie Fleming and Carolyn McQueen
JCI Design
Jackie Mayberry

Category 19
Interactive Media Design

19A
Web Site design

Award of Excellence
Don't Be Bob
Blue Cross Blue Shield of Michigan
Katie Bores, Bill Elwell, Kristie Hand, and Andy Hetzel

Award of Merit
Welcomehomedearborn.com Web Site
City of Dearborn
Mary Laundroche
JCI Design/JCI Group-Dearborn
Margaret Blohm, Sandy Boulton, Millie Elston, Jonathan Fuhrman, Jackie McClure, and Robert Smiley

Category 20
Advertising (Conventional Media)

20A
Print Advertising

Award of Excellence
Weingartz Advertising Campaign
Weingartz
Dan Weingartz
Skidmore
John Latin, Tim Smith, and Jessica Wynn

Award of Merit
The New Sinai Grace Hospital
Sinai-Grace Hospital
Color Bars, Inc.
David Shimmel

Best of Show - Communication Creative

Communication Skills
DIA Collateral Brochures
Detroit Institute of Arts
Swarupa Anila, Jennifer Czajkowski, and Matt Sikora
Skidmore
Libby Cole, Sara Frey, Laura Lybeer-Hilpert, John Latin, Nancy Potton, and Gary Spondike