Learn About Cadillac’s Rock & Roll Renaissance at March 9 IABC/Detroit Meeting

For Immediate Release

DETROIT, February 28, 2005

What: Ever wondered how Cadillac went from being the car your grandfather drove (and you wouldn't be seen in) to the hottest and hippest automotive brand in the land? Come to the IABC/Detroit luncheon March 9 to learn how the combination of "gotta have" products and creative communications is helping return Cadillac to its status as Standard of the World.

Detroit-area winners of IABC District 7's Silver Quill Awards will also be honored at this luncheon. Winners of the Silver Quill represent the best in business communications in Michigan, Ohio and Indiana.

Who: Join General Motors Cadillac Marketing Director, Jay Spenchian, and IABC/Detroit, in an engaging presentation of Cadillac’s Rock & Roll Renaissance and the dramatic ways Cadillac is getting attention. All attendees will be eligible for a drawing to win an XM satellite radio receiver and one free year of services, courtesy of XM Radio and OnStar.

When: 11:45 a.m. – 1:30 p.m. Wednesday, March 9, 2005

Where: Fairlane Club, 5000 Fairlane Woods Drive, Dearborn, MI 48126. Phone 313.336.4400 www.fairlaneclub.com/about/directions.htm

Admission: $30 for members and $40 for non-members, price includes lunch.

Reservations: Call Nancy Skidmore at (248)546-5490 or nskidmore@earthlink.net

IABC/Detroit, one of the largest chapters of the 13,000 member International Association of Business Communicators, connects more than 250 professional communicators to the people, resources and knowledge necessary to advance their communication careers. The chapter, which includes members in Michigan, Ohio and Canada, holds monthly professional development programs; sponsors workshops; offers job referral services, informative publications, award programs, accreditation programs, and the opportunity to meet and network with other communicators. For information on membership, visit www.iabc.com. Additional information on the chapter and its free electronic job referral service for employers is available at www.iabcdetroit.com or by calling IABC/Detroit’s Executive Secretary Nancy Skidmore at 248-546-5490.

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IABC/Detroit: Where Communicators Connect

Editors’ note: If interested in interviewing the speakers, please contact Janine Krasicky, J9 Media Solutions, 248.542.3991, janine@j9media.com.