Design as a Strategic Business Tool:
Hear How Design is an Integral Part of an Effective Communications Plan at the May 11 IABC/Detroit Meeting

 

DETROIT, April, 28, 2005 – Design is an important and effective component of any communications plan. High-performing companies view good design as an investment in their strategic assets—their products, services and brands. However, more often design is relegated to a “get it as cheap as you can” line item resulting in marketing that can be flat, inconsistent or just plain ineffective.

 

Why should you view design as a strategic business tool? Because it works.

 

Mae Skidmore, President of Skidmore, Inc., and a leader in the business of design, has invited IABC/Detroit to tour their new studios while she shares more about why companies should value branding and design and why they are dependent on each other for success.

 

Who:        Mae Skidmore, President, Skidmore, Inc.

 

What:           IABC/Detroit Presents “Design as a Strategic Business Tool”

Followed by networking at Sangria Sky Club in Royal Oak

 

Where:       301 West Fourth Street, Suite 300 – Downtown Royal Oak

                  Sangria Sky Club, 401 S Lafayette Ave., for networking event

 

When:       Wednesday, May 11, 2005, 5:30 – 7:30 p.m.

 

Post event details: Join IABC/Detroit members for hors d’oeuvres (cash bar)

 

Admission:      $30 members/$40 nonmembers

 

RSVP:          By May 6 to Nancy Skidmore, 248-546-5490, (nskidmore@earthlink.net)

 

IABC/Detroit, one of the largest chapters of the 13,000-member International Association of Business Communicators, connects more than 250 professional communicators to the people, resources and knowledge necessary to advance their careers. The chapter, which includes members in Michigan, Ohio and Canada, holds monthly professional development programs; sponsors workshops; offers job referral services, informative publications, award programs, accreditation programs and the opportunity to meet and network with other communicators.

 

For membership information, visit http://www.iabc.com. Additional information on the chapter and its free electronic job referral service for employers is available at http://www.iabcdetroit.com or by calling Nancy Skidmore, executive secretary, at 248-546-5490. If you have a new e-mail address or have received this e-mail by mistake please call Nancy Skidmore at 248-546-5490 with changes or to be taken off the list.

 

CONTACT: Janine Krasicky, IABC/Detroit PR Director, President, J9 Media Solutions LLC, 248-542-3991, janine@j9media.com, or Lisa Greene, Senior Manager, Marketing Communications, Entertainment Publications, 248-404-1530, lgreene@entertainment.com.

 

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