Luncheon: The Power of Branding
Tuesday, January 24, 2006
McGregor Memorial Conference Center.
Wayne State University, Midtown Detroit
11:45 a.m.-1:30 p.m.
Coca-Cola. Ford. Olympus. Shell. Budweiser. Xerox. What do they have in common? All engage in
brand building to power their sales and marketing activities. And they all know that without a
relevant brand position, they are simply commodities. How do organizations differentiate
themselves? Steve Brown, associate vice president of the Office of Marketing and Communications
at Wayne State University, presents the inside story of the development and progress of "Wayne State's"
brand promise, from research to results.
For directions to campus and parking structure 1,
click here.
Enter through the visitors' gate on Palmer
Street. Deposit $3.50 in quarters, or dollar bills and quarters, into the machine at the
entrance gate.
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