Luncheon: Super Bowl Host Committee Assesses Its PR
Tuesday, February 28, 2006
The Westin Southfield Detroit.
11:45 a.m.-1:30 p.m.
Join Susan Sherer, executive director, and Ken Kettenbeil, vice president of communications, both of the Detroit Super Bowl XL Host Committee,
who will provide a behind-the-scenes glimpse of Super Bowl XL public relations efforts. This event is a joint program of IABC/Detroit and the Public
Relations Society of America (PRSA) Detroit chapter.
Sherer directed Detroit's mobilization for Super Bowl XL. She and her team were the official liaisons between the National Football League and Detroit's
hospitality, government and corporate stakeholders. Kettenbeil directed the host committee's PR efforts, including publications, day-to-day media
contacts, the speaker's bureau, Web site, local host campaign and a variety of other communications and community initiatives.
Super Bowl XL was on Feb. 5.
Pay for this and every IABC/Detroit event through PayPal: