Design as a Strategic Business Tool

May 11, 2005
5:30 p.m.

Skidmore Studio, Royal Oak
Networking following presentation at Sangria's Sky Club (hors d'oeuvres and cash bar)

Mae Skidmore, President, Skidmore Inc.
Design is an important and effective component of any communications plan. High performing companies view good design as a investment in their strategic assets - their products, services and brands. However, more often design is relegated to a 'get it as cheap as you can' line item resulting in marketing that can be flat, inconsistent or just ineffective. Why should you view design as a strategic business tool? Because it works. Come find out how branding and good design strategies are dependent on each other for success. Studio tour following presentation.

Reservations: Call Nancy Skidmore at (248)546-5490 or nskidmore@earthlink.net