Luncheon: The Blog
Wednesday, May 24, 2006

The Westin Southfield

11:45 a.m. to 1:30 p.m.

Join IABC/Detroit for a presentation on the role of the blog - or Web log - in a company's overall corporate communications tool bag. Ed Garsten, editorial director of TheFirehouse.biz, DaimlerChrysler Corporation's blog for journalists, will discuss how companies can use blogs to meet their communication needs. He will cover the criteria used in developing the mission of The Firehouse and the measurement of its effectiveness after reviewing results of nine months of operation. Don't miss the insights of a pioneer on the efficacy of the blog in the communications environment.

For reservations, you may contact Nancy Skidmore at (248) 546-5490 or nskidmore@earthlink.net.

Pay for this and every IABC/Detroit event through PayPal:

$30 for IABC Members

$40 for Nonmembers

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