Luncheon: Technology new frontiers, fads, and tipping points: What's right for your communication mix?
Thursday, October 19, 2006
11:45 a.m. to 1:30 p.m
Downtown Detroit Courtyard Marriott
333 East Jefferson Avenue
Detroit, Michigan
(across Jefferson from the Renaissance Center)
Speaker: Todd T. Hattori, ABC, Washington State Department of Information Services, IABC International Executive Board
Around 1990, we experienced the popularity explosion of the Internet. From the Internet, new communication resources have emerged, including intranets, extranets, webcasts, wikis, blogs and podcasts. How have these "new frontiers" impacted your organizational and business practices? How do you assess the relevance of using technology Ñ taking advantage of fads or optimizing "tipping points?" What is on the technology horizon and how will you decide if you will or will not ride the next great technology wave? During this interactive session, we will explore the following:
- Real world examples to help you determine the relevance or value of new communication technologies
- Best practices that can help you optimize effectiveness and minimize risk
- Continual assessment to help you demonstrate communication value
- Creative thinking about the use of technology and keeping your communication tactics fresh
Speaker and IABC International Vice Chair Todd Hattori, ABC, is a senior policy and strategic technologies consultant for the Washington Department of Information Services Ñ providing technology compliance and strategy to state and local government agencies, qualified nonprofits, and tribal governments throughout the state of Washington. For the past 15 years, he has developed a broad range of strategic communication management skills through paid and volunteer work for a variety of not-for-profit organizations, government agencies, and private corporations.
Contact Nancy Skidmore at nskidmore@earthlink.net
or (248) 546-5490. Reservations also can be made and paid for via PayPal. You do not have to have a PayPal account to use PayPal.