Luncheon: Detroit Zoological Society: Communications Challenges and Opportunities - Past, Present and Future
Tuesday, November 14, 2006
11:45 a.m.-1:30 p.m.
Southfield Westin Hotel
1500 Town Center
The recent transfers of Detroit Zoo and Belle Isle Nature Zoo operations from the City of Detroit to the Detroit Zoological Society brought forth unique communications challenges and opportunities. A luncheon on Tuesday, Nov. 14 will deliver insight on how the Detroit Zoological Society managed -- and is continuing to manage -- communications surrounding this event. "Detroit Zoological Society: Communications Challenges and Opportunities -- Past, Present and Future," will take place at the Southfield Westin Hotel, 1500 Town Center, from 11:45 a.m. - 1:30 p.m.
Topics include:
- community outcry and the groundswell of support generated when the zoos' future hung in the balance
- the importance of communicating the right message to staff, volunteers, the Board of Directors, membership and the media
- how a discussion on the transfer of operations unexpectedly took on racial overtones
- how the media adopted the zoos as their own special cause
- opportunities for great story ideas
- current status of the Detroit Zoo and Belle Isle Nature Zoo, as well as future plans
The session will be led by Detroit Zoological Society representatives Greg Harris, chief advancement/administrative officer, and Patricia Mills, communications manager. Harris is responsible for managing the Marketing, Public Relations, Membership, Development and Guest Services Departments for the Detroit Zoo and Belle Isle Nature Zoo. Mills is responsible for all public relations and communication activities for the Detroit Zoo and Belle Isle Nature Zoo.
Contact Nancy Skidmore at nskidmore@earthlink.net
or (248) 546-5490. Reservations also can be made and paid for via PayPal. You do not have to have a PayPal account to use PayPal.