Luncheon: Communication ROI and Recent Trends: How Our Profession is Evolving
IABC/Detroit
Nov. 27, 2007
11:45 a.m. - 1:30 p.m.
Southfield Westin
1500 Town center, Southfield
John Finney, senior consultant at Watson Wyatt Worldwide and the 2007 IABC Detroit Communicator of the Year release the latest research findings from Watson Wyatt Worldwide's 2007/2008 Communication ROI Study. The presentation will show how companies use effective communication practices to better align with business strategy and drive financial performance, and identify which communication practices the highly effective companies are doing more often. Attendees will also learn:
What companies in Asia-Pacific and Europe are doing differently or better in communicating with employees compared to companies based in North America The six secrets for effective communication The good, the bad and the ugly...trends we have seen since our first survey in 2003 How to assess your communication effectiveness How to build a business case for additional communication staff and budget
For reservations contact Nancy Skidmore at mailto:nskidmore@earthlink.net or 248-546-5490. Reservations can also be made and paid for via PayPal. You do not need a PayPal account to use PayPal.