FOR IMMEDIATE RELEASE
IABC/Detroit Hosts 'Planning for Success:
Writing the Strategic Communication Plan'
Free seminar to be held Jan. 18 at General Motors University
DETROIT, Dec. 20 - Successful business communication strategies are driven by results-oriented communication plans. A brown bag luncheon teleseminar hosted by IABC/Detroit will deliver insight on the key components needed for comprehensive communication planning. "Planning for Success: Writing the Strategic Communication Plan" takes place at General Motors University (GMU), rooms 9 and 10, on Thursday, Jan. 18 from 11 a.m. - 12 p.m. GMU is located in Detroit's Renaissance Center between Towers 200 and 300 off the Circulation Ring. Attendance is free of charge.
Communication management expert Tudor Williams, ABC, MC, will discuss how to write a strategic communication plan from research and strategy to evaluation. Topics include:
- How the plan connects communication to your organization's vision, goals, strategies and tactics
- A framework for designing tactics and budgeting
- How to measure the success of your communication plan
To make your reservation, contact Nancy Skidmore at (248) 546-5490 or e- mail nskidmore@earthlink.net.
About the Presenter
Management consultant Tudor Williams, ABC, MC, is recognized internationally for his research and strategic communication planning. With more than 25 years of professional experience in communication management, he leads client assignments as the research and strategy specialist. In recent years, he has earned a unique and valued market niche with innovative communication strategies to support knowledge management, change management and global corporate management.
In April 2004, Williams was named an IABC Fellow, the highest honor the association bestows on a member. His work has received six IABC Gold Quill Awards and the 2004 Institute of Public Relations Golden Ruler Award. In 1989 he was named Master Communicator, IABC Canada's highest membership honor. He earned professional accreditation, (Accredited Business Communicator) in 1985.
About IABC/Detroit
IABC/Detroit is one of the largest chapters of the 13,000 member International Association of Business Communicators, connecting more than 250 professional communicators to the people, resources and knowledge necessary to advance their communication careers. The chapter, which includes members in Michigan, Ohio and Canada, holds monthly professional development programs; sponsors workshops; offers job referral services, informative publications, award programs, accreditation programs, and the opportunity to meet and network with other communicators.