FOR IMMEDIATE RELEASE

IABC/Detroit Hosts "What's Now and Next" May 16

Discover how to leverage the latest technology for enhanced business communication

Detroit, Mich. - April 17, 2007 - IABC/Detroit is pleased to host a special luncheon panel led by Matt Roush, technology editor of WWJ Newsradio 950 and editor of "The Great Lakes IT Report." The session explores how the latest technology enables communications to compete on a level that offers users a complete experience with brands, messages and products. The event will be held Wednesday, May 16 from 11:45 a.m. - 1:15 p.m.

The following business communication experts are serving as panelists, and will share how they utilize programs that allow them to target clients and customers:

• Alesya Opelt, senior director of Marketing, ePrize
• Trevor Loe, vice president, PR Newswire
• Christopher Billick, director of Interactive Media, Skidmore, Inc.
• Ryan Sills, director of Internet Marketing, Quicken Loans

The session will be held at Automation Alley headquarters (Technology Park, 2675 Bellingham Drive, Troy, MI 48083, south of Big Beaver Road between John R and Rochester Roads).

Cost is $30 for IABC members and $40 for non-members. To make your reservation, contact Nancy Skidmore at nskidmore@earthlink.net or 248-546- 5490. Reservations can also be made and paid for via PayPal on the chapter's Web site, www.iabcdetroit.com. (Please note: you need not have a PayPal account to use PayPal.)

$30 for IABC Members

$40 for Nonmembers

Automation Alley is a future-focused organization that unites exceptional thinkers from diverse realms of technology, academia, manufacturing, engineering and production. Offering an advanced technological location for the session, the Alley and its partners infuse the Metro Detroit region with exceptional business opportunities and unrivaled job opportunities.

The session is sponsored by Skidmore, Inc.

About Skidmore
Skidmore began creating innovative and challenging design and illustration in Detroit in the late 1950s and is one of the largest creative studios of its kind in the country. The studio, which works with Detroit's most respected advertising agencies and direct clients, offers a comprehensive range of creative services including interactive design, photographic retouching, original illustration, graphic design and strategic marketing consulting.

About IABC/Detroit
IABC/Detroit is one of the largest chapters of the 14,000 member International Association of Business Communicators, connecting more than 250 professional communicators to the people, resources and knowledge necessary to advance their communication careers. The chapter, which includes members in Michigan, Ohio and Canada, holds monthly professional development programs; sponsors workshops; offers job referral services, informative publications, award programs, accreditation programs, and the opportunity to meet and network with other communicators. For more information visit www.iabc.com or contact Nancy Skidmore at 248.546.5490.