FOR IMMEDIATE RELEASE
IABC/Detroit November 14 Luncheon
"Detroit Zoological Society: Communications Challenges and Opportunities - Past, Present and Future"
DETROIT, Oct. 24 /PRNewswire/ -- The recent transfers of Detroit Zoo and Belle Isle Nature Zoo operations from the City of Detroit to the Detroit Zoological Society brought forth unique communications challenges and opportunities. A luncheon on Tuesday, Nov. 14 will deliver insight on how the Detroit Zoological Society managed -- and is continuing to manage -- communications surrounding this event. "Detroit Zoological Society: Communications Challenges and Opportunities -- Past, Present and Future," will take place at the Southfield Westin Hotel, 1500 Town Center, from 11:45 a.m. - 1:30 p.m.
Topics include:
- community outcry and the groundswell of support generated when the zoos' future hung in the balance
- the importance of communicating the right message to staff, volunteers, the Board of Directors, membership and the media
- how a discussion on the transfer of operations unexpectedly took on racial overtones
- how the media adopted the zoos as their own special cause
- opportunities for great story ideas
- current status of the Detroit Zoo and Belle Isle Nature Zoo, as well as future plans
The session will be led by Detroit Zoological Society representatives Greg Harris, chief advancement/administrative officer, and Patricia Mills, communications manager. Harris is responsible for managing the Marketing, Public Relations, Membership, Development and Guest Services Departments for the Detroit Zoo and Belle Isle Nature Zoo. Mills is responsible for all public relations and communication activities for the Detroit Zoo and Belle Isle Nature Zoo.
Cost for this event is $30 for IABC members and $40 for non-members. To make your reservation, contact Nancy Skidmore at (248) 546-5490 or e-mail nskidmore@earthlink.net. Reservations also can be made and paid for via PayPal by clicking here. You need not have a PayPal account to use PayPal.
IABC/Detroit is one of the largest chapters of the 13,000-member International Association of Business Communicators, connecting more than 250 professional communicators to the people, resources and knowledge necessary to advance their communication careers. The chapter, which includes members in Michigan, Ohio and Canada, holds monthly professional development programs; sponsors workshops; offers job referral services, informative publications, award programs, accreditation programs, and the opportunity to meet and network with other communicators. For more information visit www.iabc.com or contact Nancy Skidmore at 248.546.5490.
IABC/Detroit: Where Communicators Connect